Charlotte’s arts scene is getting a fresh upgrade. Blumenthal Arts aims to expand its slate of programming to include multi-sensory and immersive exhibitions, interactive comedy, and more.
In 2021, Blumenthal brought “Immersive Van Gogh” to Camp North End, where it sold more than 300,000 tickets during its run. Paired with a recent trip to Barcelona to see “Next to Normal,” CEO Tom Gabbard kept the idea of “immersive” close to the vest.
Alongside its long-standing Broadway programming, the organization’s lineup at Blume Studios includes walk-through art and multi-sensory exhibitions, similar to “Space Explorers: THE INFINITE,” or interactive comedy and magic, like the newly-extended show “The Magicians Table” — now closing Sunday, March 1.
“Blume Studios is about expanding the audience,” said Gabbard. “It really has the goal to create experiences for consumers who are particularly looking for experiences that haven’t been offered in Charlotte and are looking for something new and different.”
Waiting in the wings: “In Pour Taste,” which runs Feb. 3-15. Australian comedians Sweeney Preston and Ethan Cavanagh take the audience through a comedic wine tasting. Fun fact: If something sounds pretentious, audience members can ring the “B.S. bells.” Tickets start at $90.
Don’t worry. Traditional theater performances aren’t going anywhere. Gabbard and Blumenthal have strong ties to London and New York City, ensuring the Queen City stays a destination for hit shows like “Six” and “Wicked.”
“We are very integrated into the leadership of the Broadway business,” explained Gabbard. “Charlotte does punch beyond its weight class.”
