08.29.2024

Today’s Weather

96º | 20% chance of precipitation
Sunrise 6:54 a.m. | Sunset 7:53 p.m.
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👕 Dress with pride

704 Shop: a store to rep your city

The inside of a clothing shop with mannequins wearing shirts that represent Charlotte.

A variety of shirts, pants, jackets, hats, and scarves can be found at 704 Shop’s storefront in South End or at its location at Charlotte Douglas International Airport. | Photo by CLTtoday

On Saturday, Aug. 31, the UNC Charlotte 49ers take the field for their home opener, and Charlotte FC’s season continues against Atlanta United. The Carolina Panthers face the Chargers in their first home game of the season on Sunday, Sept. 15. With so much going on, you need the gear to rep your team.

In Charlotte, 704 is more than the area code. It’s a sense of pride that can be found around the Queen City, thanks to 704 Shop.

“We worked very, very hard to create a brand that people would be proud of,” said Chris Moxley, who helms the brand with Scott Wooten and Jerry Shephard. The trio are proud alums of UNC Charlotte.

How did 704 grow to the recognizable brand it is today? A drawing in 2013.

“Initially, we only had one design and we did not have any expertise in graphic design or apparel design and manufacturing or none of it,” laughed Moxley.

The 704 Shop carries a variety of items including hats, shirts, sweatshirts, and more.

Photo by CLTtoday

With the help of Jerry’s wife, their logo was digitized and placed on shirts sold exclusively online and during pop-up markets.

Fun fact: The logo found on shirts and hats today is the same design created in 2013.

“Going into 2015, we really were just trying to be present at all of the different markets that were available,” recounted Moxley.

Tables and shelves of shirts in front of beer kegs. — 704 Shop held many pop-up shops across the Queen City, including at Triple C Brewing in 2015.
|
Photo via 704 Shop

The trio found a space in South End, opening their first storefront in December 2017, gaining recognition and representation.

“We’re the first alumni business and small business to partner with UNC Charlotte on their license apparel program,” said Moxley. “That’s extremely rewarding to be alums of that university and giving back in that way.”

Editor’s note: 704 Shop also has an exclusive license with the City of Charlotte to use the “crown” image on apparel.

No matter what Charlotte teams you root for, we all back the Crown (or the Queen City).

Asked

How many items of CLT gear do you own?

A. 0
B. 1-5
C. 6-10
D. 11+

Check your closet

Events

Thursday, Aug. 29

Volunthursday - Storm Drain Marking & Street Cleanup | Thursday, Aug. 29 | 11 a.m.-12 p.m. | Holbrook Park | Free | Register to help keep our storm drains free of debris.
Paddle and Pasta | Thursday, Aug. 29 | 5:45-7:15 p.m. | Lake Haigler Entrance | $36 | Paddle along Lake Haigler before savoring a pasta dinner at the Gateway Canteen.
Kannapolis Cannon Ballers vs. Fredericksburg Nationals | Thursday, Aug. 29 | 6:30 p.m. | Atrium Health Ballpark | $16-$28 | Cheer on the Cannon Ballers as they play and celebrate Pride Night in the ballpark.

Friday, Aug. 30

Food Truck Fridays | Friday, Aug. 30 | 11:30 a.m.-1 p.m. | Cornelius Parks & Recreation | Cost of purchase | Spend your lunch hour grabbing a bite and enjoying the sunshine.
River Jam: The Psycodelics | Friday, Aug. 30 | 6:30-9:30 p.m. | US National Whitewater Center | $12 | Jam to live music during sunset at the Whitewater Center.
Gimme Gimme Disco | Friday, Aug. 30 | 9 p.m. | The Underground | $27+ | Dance under the disco ball to ABBA classics in this 18+ party.

Saturday, Aug. 31

College Football Kickoff Party | Saturday, Aug. 31 | 12-4 p.m. | The Gin Mill - South End | Cost of purchase | Watch your favorite college team take the field surrounded by fans.
Pop Up Gallery USA | Saturday, Aug. 31 | 4-9 p.m. | Legion Brewing | Cost of purchase | Shop 20+ local vendors at this debut market in the Queen City.

Sunday, Sept. 1

Yoga On The Rooftop | Sunday, Sept. 1 | 12:30-1:30 p.m. | Harvey B. Gantt Center | $10 | Focus your movement and breath in various poses + upbeat music.
Avril Lavigne: The Greatest Hits | Sunday, Sept. 1 | 7 p.m. | PNC Music Pavilion | $30+ | Channel your inner “Sk8er Boi” while singing along to Avril Lavigne + Simple Plan.

Events calendar here

Click here to have your event featured.

News Notes

Weather

Could another “false fall” be coming to the Queen City? WCNC’s Chris Mulcahy is tracking a cold front. See the forecast. (WCNC)

Edu

Charlotte-Mecklenburg Schools plans to update its school attendance boundaries for the 2025-26 school year. Changes would happen in four phases, first impacting creative and visual arts schools, Montessori programs, and the early college program. (WCNC)

Civic

Charlotte City Council unveiled a plan to double its Housing Trust Fund to $100 million. The money would fund more rental housing across the city. The housing committee will discuss the fund on Tuesday, Sept. 3 before voters see it on the November ballot. (The Charlotte Observer)

Environment

An incoming solar plant in Fort Mill is getting heat from residents. Nearly 200 people attended a meeting this week regarding SILFAB Solar. Concerns included being exposed to potentially hazardous chemicals once the plant is in operation. (WBTV)

Open

Biscuit Belly is now open in Elizabeth. The restaurant at 1949 E. Seventh St. serves scratch-made biscuits, pancakes, and eggs. A grand opening is planned for Friday, Aug. 30. The Kentucky-based dining spot plans to open six locations in the Charlotte area. (Charlotte Business Journal)

Travel

There’s a new priority check-in counter for Spirit Airlines at Charlotte Douglas International Airport. The budget airline also launched a new boarding process + complimentary snacks and drinks as part of a new “Go Big and Go Comfy” experience. (Queen City News)

Announced

Charlotte Museum of History was awarded $444,000+ to complete restoration on the 1774 Rock House. That’s the oldest home in Mecklenburg County. The grant from the National Park Service is one of the largest public grants in the museum’s history.

Ranked

Mooresville is the fastest-growing suburb in the US, according to a study by GOBankingRates. Ranking factors included a booming population + average home values. (WBTV)

Sports

Several team members with the Charlotte Hornets have been recognized as “40 under 40.” Go beyond the front office for the biggest stories on the Charlotte Hornets with Locked On’s daily, team-focused podcasts.

Health

If you’re dealing with urinary incontinence, you’re not alone. More than 70% of women experience this frustrating condition. The good news: You don’t need to live with it. Botox can be a highly effective treatment when other treatments fail. Here’s why.*

Finance

Fall into savings (see what we did there?) with 18 months of 0% APR on balance transfers, plus no annual fee. Adding this card to our wallet feels as comfy as our favorite cardigan.*

Number

25. You can study this many languages (and more) with Rosetta Stone. Ready to start learning? Get 50% off.*

Real Estate

🏠 No place like home

Hot Homes: three luxurious homes we’re drooling over

A cycling exterior image of three large homes for sale.

Imagining having a cup of coffee in one of these gorgeous homes? Us too. | Photos by Skycam Digital, Skyvision, and Jennifer Whitlock of Whitlock Productions & Events

If you’re like us — whether you’re in the market for a new home or not — you’ll take any excuse to browse real estate across the Queen City. Here are three stunning homes to see (and swoon over):

3121 Cramer Pond Dr., Charlotte | $3,995,000
This Plaza Midwood home offers a short walk to Charlotte Country Club + a gourmet kitchen, vaulted ceilings, and an outdoor oasis.
Listed by: Whitney Parsons, Ivester Jackson | Christie’s International Real Estate

9876 Shearwater Ave. NW, Concord | $575,000
Find the closet of your dreams in this four-bedroom home + vaulted ceilings, fireplace, an outdoor gas grill, and pergola.
Listed by: Jenna LaCroix, Ivester Jackson | Christie’s International Real Estate

8026 West Bay Dr., Denver | $2,099,000
Providing views and access to Lake Norman, this home features a remodeled kitchen, ample storage, and a large backyard for your next gathering.
Listed by: Jenna LaCroix, Ivester Jackson | Christie’s International Real Estate

The Buy

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The Wrap

Today’s edition by:
Maria

From the editor

Personally, I enjoyed looking at these luxury homes currently for sale. Between the views of Lake Norman, the beautiful walk-in closets, large kitchens — a girl can dream. Keep in mind, the houses could be sold at any point in time.

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