If you’re looking for the ultimate playground near South End and Uptown — complete with cocktails, gourmet food, a large deck, and a massive jumbotron — consider this an early Christmas present. Market on Morehead is expected to open in December.
If you’ve visited Columbia, SC, (hey, COLAtoday), the concept comes straight from the brains behind Market on Main, which opened in late 2019.
Expanding into the Queen City
“Growing up and living down the road in Columbia, we visited Charlotte frequently for shopping, sports events, and to fly out of the amazingly well-connected airport,” Josh Willoughby, Co-owner and CEO of Market on Main, told CLTtoday. “It’s a mix of the proximity of Charlotte to our existing market, coupled with Charlotte being the main commercial hub of the Carolinas.”
The market will be nestled at Carson Station along the Rail Trail, offering a laid-back atmosphere between South End and Uptown.
Diners will enjoy food using local ingredients and a menu that will change seasonally.
Rendering by @loopstudio3d
Building expectations
The one-stop shop along Morehead Square Drive promises to be a community hub serving “elevated Americana cuisine” from locally-sourced ingredients, plus drinks, 100+ events, and entertainment.
“Events include live trivia, karaoke, music bingo, live music, sports watch parties hosted by DJs, and more,” said Willoughby. “We are the best in gourmet food, beverage, and entertainment.”
Sports fans, pay attention. Catch your favorite teams on a 25-ft jumbotron, indoor and outdoor stages, and a pet-friendly patio, providing sweeping views of Charlotte’s popular neighborhoods.
A new tower isn’t going up. The market will be taking over a currently vacant building.
“One of the big challenges with this space was the ceiling heights were a little bit lower than we initially thought,” Willoughby told WCNC. “One of the big things with this particular space is that we’re going to actually take out some of the concrete and sink it.”
An exact opening date remains TBA. Keep your eyes on your inbox for updates.
