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Mecklenburg County ranks as top tourism destination in NC

The Charlotte region saw a record-setting $5.8 billion spent in 2023 by tourism within the county.

An aerial shot of Uptown Charlotte with Bank of America Stadium in the foreground.

US News World & Report ranked Charlotte the No. 1 place to live in North Carolina.

Photo via Wikimedia Commons

Charlotte is a destination. Known for rich history, growing culinary and music scenes + proximity to both mountains and beaches. We’re fortunate to experience the top city to move to in the country.

Locals aren’t the only ones who see Charlotte as a Queen (City). VisitNC, a division of the Economic Development Partnership of North Carolina, released new data showing 2023 was a record-setting year for visitor spending.

“Mecklenburg County continues to lead North Carolina as a top destination for travelers,” said Steve Bagwell, Chief Executive Officer of the Charlotte Regional Visitors Authority (CRVA). “In Charlotte, hospitality is more than just an industry; it’s a way of life that profoundly shapes how we live, work, and play.”

Passengers walk in separate directions against a line of trees inside Charlotte Douglas International Airport.

Charlotte Douglas International Airport had a record 53 million passengers in 2023.

Photo by CLTairport

Statewide, 2023 visitor spending reached a record $35.6 billion — a 6.9 percent increase over 2022. Here’s how Mecklenburg County fared:

Visitor data

  • 31 million | Estimated number of people who visited the Charlotte area
  • 69% | Average hotel occupancy
  • $124 | Average daily rate of a hotel
  • 53.4 million | People passed through the Charlotte Douglas International Airport

Economic impact from 2023

  • Ranked No. 1 for visitor spending in the state
  • $5.8 billion | Spent by domestic and international visitors
  • 36,310 | Tourism industry workers in the county
  • $185.7 million | Local taxes generated from travel-related occupancy, sales, and property taxes
  • $206 million | State tax revenue generated in Mecklenburg County
  • $337 | Tax savings created per resident

Statewide tourism

  • 43 million | Visitors
  • $97+ million | Visitor spending per day
  • $35.6 billion | Total spending by visitors in 2023
    • $997 million | Spent by international travelers
    • $34.6 billion | Spent by domestic travelers
  • $4.5 billion | Generated in federal, state, and local taxes
  • $518 | Average savings in state and local taxes by NC households
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